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Gen. CQ Brown, Jr, US Air Force Chief of Staff, June 2020 

The Demand for Action

The Demand for Action

There are few issues with the power to knock a once-in-a-century global pandemic off the world’s headlines.  The wave of anger that swept across the world in 2020 at the inequities and biases faced by Black people, and the lack of progress over decades to address them, did just that.


It erupted following the killing of George Floyd in the USA in May 2020, on the same day as the attempted exploitation of racial stereotypes by Amy Cooper, a white finance executive, against an African-American writer in Central Park, in the hope of securing his arrest.  The ensuing debate has laid bare the discrimination faced by Black people – including professionals – in many aspects of their daily lives, not least their careers.  This is a UK as much as a US problem.


As Green Park noted at the launch of its Leadership 10,000 survey report in 2019, the data showed that “while females are slowly taking their seats in the boardroom, people of colour remain super-glued to the corporate floor.”


In February 2020, the Parker Review Committee noted that “there are too few people within corporate Britain prepared to seize the opportunity to drive the corporate change we sought to encourage and embrace a talent pool that is Board-ready and truly global.”

In an open letter to UK business in July 2020, 39 financial, professional and other firms noted the lack of action on black under-representation in UK business in strong terms. 

On 28 January 2021, the Legal Department of the Coca-Cola Company sent an open letter to external law firms.  In that letter, the Company made it clear that the time had come to stop championing good intentions and motivations, and instead to reward action and results. “Quite simply, this is now an expectation.”  

The Charter responds to this urgent call for meaningful action to redress the balance for Black professionals in the workplace after so many decades of inaction.  It is a game-changing initiative which goes far beyond the first step of offering internships and demands, not simply aspirational statements (however sincere), but ambitious targets and measurable data for recruitment, career progression and promotion, with clear action plans devised and delivered by the senior leadership of each firm with full accountability and transparency.

Black or Bame

Black or BAME?

It is well recognised that different ethnic groups face different inequities as a result of their different histories and the assumptions and expectations imposed by distinct stereotyping.  Studies have shown that Black professionals face greater disadvantages and inequities in the workplace through negative stereotyping and bias (whether conscious or unconscious) than other minority ethnic groups, and the global debate on race has shone a spotlight on this fact. In its 2019 Leadership 10,000 Report, Green Park noted that, while BAME employees comprised 10.7% of staff in FTSE 100 companies, the least represented group were Black staff at 1.4%. 


Black and BAME Employees

in FTSE 100 Companies (2019)







Furthermore, Black representation at Top 20 level (i.e. Board and Executive Committee) was down across almost every sector when compared to 2018, most markedly in the banking and finance sector.

Financial News reported in July 2020 that, out of the 650 senior investment bankers at London's top 11 investment banks, only 3 (less than 0.5%) were Black, compared with a total of 13% in the general “BAME” category.  This is a stark illustration of how the “BAME” acronym conceals the particular disadvantages faced by Black professionals.

Senior Investment Bankers

in London July 2020


Similarly, a study of Britain’s largest accounting and consulting firms in September 2020 by HLB International, the global advisory and consultancy network, revealed that that only 17 (0.4%) of the 4,266 partners in the country’s eight largest professional services firms were Black, compared with 5.5% of Asian heritage and 0.8% of other ethnic heritage.


In a report in November 2020 on ethnicity and disadvantage in Britain, the Centre Social Justice noted that “[t]here are also often larger socioeconomic disparities between Britain’s ethnic minority groups (e.g. between Asian and Black groups) and within them (e.g. between Black African and Black Caribbean) than there are between the ‘BAME’ and White population.”  The report concluded, “it is time to acknowledge that the ‘BAME’ category has lost virtually all analytical value. Put simply: a ‘BAME’ person simply does not exist.”

The homogenising effect of the “BAME” acronym masks the greater disadvantage and discrimination experienced by Black people by comparison with the other white and non-white ethnic groups included in it. It is therefore essential to focus on this most disadvantaged ethnic group, and that is the purpose of this Charter. 


The Charter can, nonetheless, exist as part of each signatory firm’s wider equal opportunities programme for all minority groups.  The disciplines of its pledges will complement, and may enhance, any wider programme.


White Employees 89.3%

Other Bame Employees 9.3%

Black employees 1.4%


White executives (87%)

All BAME executives 13%

Black executives (0.5%)


77.5% are White

5.5% are Asian

0.8% are other ethnic minority

0.4% are Black

16% unknown Ethnicity

Partner Distribution

Source: HLB International

Shifting the Dial

A Gear Shift to Create Lasting Change

The success of the Women in Finance Charter (WIF Charter) is a model and precedent for the Charter for Black Talent in Finance and the Professions. As at June 2020, the WIF Charter had over 400 signatories covering 900,000 employees across the sector.  The third annual review of the WIF Charter (published in June 2020) established that:


Four years since its launch, the WIF Charter is having “a measurable impact on the financial services industry”.


Almost all executives (96%) with accountability for delivering on the WIF Charter sit on executive committees in their organisations: nearly half (46%) are CEOs, and around three-quarters (72%) are in revenue-generating roles.  These accountable executives ensure that diversity remains on the agenda at the very top of the organisation.


The majority of signatories have set ambitious targets for increasing their proportion of senior women.


A third (33%) of the 187 signatories analysed in the review have met or exceeded their targets for female representation in senior management.  A further 48% who had targets with future deadlines reported that they are on track to meet them.


Female representation in senior management at signatory firms is rising.  Three out of four (76%) signatories have either increased or maintained the proportion of women in senior management during the reporting period (to the end of 2019).


There has been a notable shift in how signatories are using data to embed diversity into the business, to drive accountability and to quantify the impact of actions.


Signatories report an increased emphasis on identifying and developing existing female talent for progression into senior management positions.


The Charter will have a similar impact, and probably an even more dramatic effect, on Black representation in finance and the professions, given current global awareness and the urgent demand for action.

bulet point

Annual Review

An independent annual review will be published each year on how the sector and signatory firms are performing as a cohort against the Charter commitments and the Fundamental Objective, based on an analysis of information submitted by signatory firms. 

Annual Review

The Charter was created, developed and launched by Harry Matovu QC with Michael Eboda, Founder and CEO of Powerful Media


Harry Matovu QC

Barrister at Brick Court Chambers

DSC_4138a (1).jpg

Michael Eboda

 Founder and CEO
Powerful Media



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